We’re merging sharkclean.co.uk and ninjakitchen.co.uk into
one convenient destination — sharkninja.co.uk.
Current status: The brand and website merger is in progress.
Orders, warranties and customer service for Shark® and Ninja® continue to operate as normal.
Last updated 4 November 2025
SharkNinja is a global product design and technology company behind two beloved household brands: Shark® and Ninja®. The company develops innovative home, floorcare and kitchen appliances that make everyday tasks easier and more enjoyable.
Each brand has its own focus:
Shark® — Floorcare, cleaning, and haircare solutions.
Ninja® — Kitchen and cooking appliances, from blenders to air fryers.
By keeping the distinct brand names but sharing one platform, customers get the best of both worlds — familiar products and a unified shopping and support experience.
The migration will take place in phases during 2025–2026. Once complete, sharkclean.co.uk and ninjakitchen.co.uk will redirect here, and all UK product pages, accounts, and support will be available at sharkninja.co.uk.
The company began as Euro-Pro Operating LLC, a family business founded in Canada by Mark Rosenzweig’s grandparents. In 2015, Euro-Pro rebranded to SharkNinja to reflect its two leading global brands. SharkNinja Inc. became a publicly traded company on the New York Stock Exchange in July 2023 under the ticker SN.
SharkNinja was founded by Mark Rosenzweig, who continues to play an active role in the company’s vision for innovative consumer products. The company traces its roots to a sewing machine business launched in Montreal, Canada, in 1994. It evolved into Euro-Pro, later moving its headquarters to Massachusetts, USA, and developing breakthrough products like the Shark® Navigator vacuum and Ninja® blender series.
Today, SharkNinja operates globally with offices across North America, Europe, and Asia, serving millions of homes with award-winning products.
Learn more about SharkNinja on WikipediaNo. Products will continue to carry their familiar brand names, Shark® and Ninja®. The website merger simply creates one unified experience for customers, simplifying browsing, checkout, and customer support.
We’ll release a UK-specific migration guide soon, outlining redirects, account management, and warranty continuity. Updates will appear here and on our social channels.
Yes — an official announcement will be published here and across our UK social media channels when the merger goes live.
For press inquiries, contact our communications team at press@sharkninja.co.uk.
Stay up to date with official updates and announcements:
