James Kitto

James is leading the EMEA region into its next chapter of growth and Outrageously Extraordinary achievements. He prides himself on building high‑performance teams, fostering progressive business cultures, and creating collaborative, inclusive environments.

Prior to SharkNinja, James spent over seven years at Samsung Electronics, initially serving as Vice President of Sales for the UK and Ireland before being appointed Mobile Experience (MX) Division Head in 2022.

James began his career at Accenture, specialising in strategy and business process within financial services. He later led corporate development for a property start‑up, including the launch of a global mortgage brokerage and the successful trade sale of the business in 2007. Since 2008, he has worked in consumer technology, holding senior roles at Nokia across the UK and Western Europe before joining venture‑backed digital transformation start‑up Freeformers in 2013, delivering large‑scale programmes for leading UK corporates including Barclays, Tesco and Sky.

James holds a BSc in Economics and Accounting from the University of Bristol and brings a unique blend of experience spanning management consultancy, sales and marketing, venture capital, and hands‑on start‑up leadership.

He is now based in South‑West London with his wife and two children.