This page includes the following policies: Fair Price Match Policy, UK Tax Strategy, and Recycling Your Electrical.
- To learn more about our Fair Price Match Policy, please click here.
- To learn more about our UK Tax Strategy, please click here.
- To learn more about Recycling Your Electrical, please click here.
Fair Price Match Policy
If you find the product on any approved retailer (Amazon, Argos, Curry’s, John Lewis, AO, Very and Littlewoods) site for less we will match the price.
- The Price Match is only applicable to the actual price displayed on any two of our competitor’s websites plus any delivery costs
- It must be an identical product.
- You can only price match within 30 days of purchase.
- The product must be in stock on our own site and the competitor site.
- The Price Match is only applicable to the actual price displayed on a competitor’s website plus any delivery costs.
- It does not include other offers they may have e.g. a 10% off discount code, voucher or ‘free sample’ offers.
- The Price Match Promise does not include auction and marketplace sites such as eBay or the Amazon Marketplace.
- The Price Match Promise does not include Supermarkets or Wholesale outlets
- The Price Match Policy has a fair usage policy and does not apply to orders over 3 products
- To take advantage of our price match policy email us at [email protected]
UK Tax Strategy
Introduction
In order to meet the requirements of Paragraph 16(2) Schedule 19 of the Finance Act 2016, this document sets out the tax strategy of SharkNinja Europe Ltd and its subsidiaries (“SharkNinja”) and was approved by the Board of Directors on 16 September 2024. SharkNinja Europe Ltd is part of a multinational group of companies. The UK tax strategy is aligned with the risk management processes of the wider group. This tax strategy applies to all UK taxes applicable to SharkNinja for the 31 December 2023 financial year and will be reviewed and updated annually in accordance with UK legislation and any significant changes.
SharkNinja focuses on home environment appliances and kitchen appliances which are sold in North America, Europe and various other countries throughout the world. The Shark and Ninja brands maintain a leading market share in a number of product categories and in a number of countries through an intense focus on quality, reliability, consumer satisfaction and accessible innovation to consumers. SharkNinja Europe Ltd operates in the UK and Europe with overseas subsidiaries in Canada, France, Germany, Italy, Spain, Vietnam, Norway and Mexico. The ultimate controlling party is SharkNinja Inc, a company listed on the New York Stock Exchange.
SharkNinja is committed to paying all taxes that are due and to complying with all applicable laws and engaging with all applicable tax authorities. Our appetite for tax risk is included within the Tax Risk Management and Governance Section of this document.
Tax Arrangements
The objective of this Tax Strategy is to provide an overview of our approach to:
- Tax Risk Management and Governance
- Appetite for risk
- Tax Planning
- Working with Tax Authorities
Tax Risk Management and Governance
The Group Chief Financial Officer (CFO) takes overall responsibility for the management of tax risk. The Board, updated as appropriate by the CFO, exercises oversight of tax risk management and governance primarily through discussions at the Board meetings. These meetings incorporate key tax information and issues arising within the business, or externally that could impact the business, for example upcoming legislative changes. Our appetite for tax risk is low. We test tax advice against this standard with consideration for the specific facts of any given situation or risk.
The day to day management of SharkNinja tax affairs is provided by the UK finance team with support from external tax compliance advisors. There are internal controls in place to ensure corporation tax, indirect taxes (Import Duty and VAT), Employment taxes (PAYE/ National Insurance/ Apprentice Levy) and other applicable tax requirements are appropriately documented and paid in compliance with the local applicable laws and tax authorities. We ensure that relevant employees are provided with required training and we stay up to date with tax developments through regular communications from advisors.
The overall task risk is managed by:
- Employment of sufficiently qualified and trained staff
- Processes and procedures to ensure transactions are captured correctly and accurately in the financial system
- Financial systems that are compliant with local tax requirements
- Processes to ensure timely reporting in line with statutory deadlines
- Monitoring changes in legislation and the effects these would have on the business tax strategy
- Consulting with external experts and advisors
- Being proactive, transparent and maintaining a good relationship with the tax authorities
Tax Risks
The group’s key tax risks include:
- Transactional risk – this includes actions taken in respect of transactions without consideration of potential tax implications, or where tax advice is not appropriately implemented.
- Tax compliance risk – this includes late filing or incorrect tax returns, failure to submit claims and elections on time, and late payment of taxes.
- Reputational risk – this includes the impact on our relationships with shareholders, customers, tax authorities, and the public.
While it is not possible to remove tax risk completely, we aim to manage these risks to an appropriate level by delivery of our tax risk and governance framework utilising suitably qualified and experienced finance team members and specialist external tax advisors, to prepare and file tax returns and also advise on areas of uncertainty. Oversight of advisors is provided by our finance team, including the CFO.
Appetite for risk
SharkNinja’s appetite for tax risk is low. Understanding the business operations is the key objective in order to manage tax risk. This allows key finance personnel to review and analyse the required compliance and tax reporting matters as all tax transactions are considered together with the business and commercial purpose of the transaction.
Tax Planning
When significant business transactions occur, such as acquisitions of companies or expansion into new territories and markets, SharkNinja engages with external tax advisers in order to appropriately identify and manage the tax risks arising from such transactions. Completion of the external tax adviser’s review is required prior to the board approval before the transaction can be implemented.
As a multinational company, our tax affairs sometimes involve transactions over more than one country. For example, we need to ensure that the funding needs of the countries in which we operate are met. SharkNinja seeks to apply the “arm’s length” standard to all intercompany transactions, to comply with applicable local tax laws and regulations and give due consideration to internationally accepted methodologies and standards for intercompany transactions.
Working with HMRC and other relevant Tax Authorities
SharkNinja are committed to:
- Being open, honest and transparent in our dealings with HMRC and other relevant tax authorities.
- Disclosing relevant information to enable tax authorities to carry out their review, and to respond to queries and information requests in a timely manner.
- Ensuring compliance with all relevant tax laws and legal disclosure requirements
- Seeking to resolve issues with tax authorities in an open, collaborative and professional manner and where disagreements arise, work with them to resolve issues by agreement where possible
Approved by the Board on 27 March 2023
Recycling Your Electrical
Product Recycling and Disposal
SharkNinja is committed to supporting the responsible recycling and disposal of electronic equipment, batteries, and packaging. To ensure these materials are recycled properly and sustainably, we have partnered with recognized environmental organizations.
Through these collaborations, we contribute to funding local recycling infrastructure, helping to reduce environmental impacts and promote a circular economy.
Our Unique Registration Numbers
Electronic waste:
SharkNinja Europe Ltd: WEE/FA5140YS
Packaging:
SharkNinja Europe Ltd: NPWD331729
Batteries:
SharkNinja Europe Ltd: BPRN07550
How Can I Recycle My Electrical Appliances and Batteries?
The crossed-out wheeled bin marking indicates that this product cannot be disposed of with other household wastes and must be returned to a local recycling collection point.
Please visit https://www.recycle-more.co.uk/ to find your nearest collection point and for more information on how to properly recycle your electronic equipment and batteries.
Do not throw any electrical equipment, including those marked with this symbol, in your bin.
Help protect the planet by ensuring all Shark and Ninja packaging is disposed of correctly. While most of our packaging including pulp trays, cardboard boxes and paper inserts is fiber-based, acceptance of materials by local recycling facilities varies by geography. Please dispose of packaging according to your local municipalities sorting instructions.
Look for the (Triman, OPRL, etc) on the box to find information about how to sort and recycle various packaging components properly.