This page includes the following policies: Fair Price Match Policy, UK Tax Strategy, and Recycling Your Electrical.
- To learn more about our Fair Price Match Policy, please click here.
- To learn more about our UK Tax Strategy, please click here.
- To learn more about Recycling Your Electrical, please click here.
Fair Price Match Policy
If you find the product on any approved retailer (Amazon, Argos, Curry’s, John Lewis, AO, Very and Littlewoods) site for less we will match the price.
- The Price Match is only applicable to the actual price displayed on any two of our competitor’s websites plus any delivery costs
- It must be an identical product.
- You can only price match within 30 days of purchase.
- The product must be in stock on our own site and the competitor site.
- The Price Match is only applicable to the actual price displayed on a competitor’s website plus any delivery costs.
- It does not include other offers they may have e.g. a 10% off discount code, voucher or ‘free sample’ offers.
- The Price Match Promise does not include auction and marketplace sites such as eBay or the Amazon Marketplace.
- The Price Match Promise does not include Supermarkets or Wholesale outlets
- The Price Match Policy has a fair usage policy and does not apply to orders over 3 products
- To take advantage of our price match policy email us at [email protected]
UK Tax Strategy
Introduction
In order to meet the requirements of Paragraph 19(2) Schedule 19 of the Finance Act 2016, this document sets out the tax strategy of the SharkNinja UK Group (“SharkNinja UK”) and was approved by the Board of Directors on 2 July 2026. SharkNinja UK comprises SharkNinja Europe Ltd, SharkNinja Appliance UK Holdco Limited and SharkNinja UK EP Limited. SharkNinja UK is part of a multinational group of companies. The UK tax strategy is aligned with the risk management processes of the wider group. This tax strategy applies to all UK taxes applicable to the SharkNinja Group for the 31 December 2025 financial year and will be reviewed and updated annually in accordance with UK legislation and any significant changes.
SharkNinja is a global product design and technology company that creates innovative 5-star rated lifestyle solutions for consumers around the world. We have built two billion-dollar brands that drive strong growth and innovation across the 38 sub-categories in which we compete today. We have a proven track record of entering and establishing leadership positions by disrupting the market across household product categories, including Cleaning, Cooking and Beverage, Food Preparation, and Beauty and Home Environment. SharkNinja Europe Ltd, as the UK group’s principal trading entity, operates in the UK and Europe with international subsidiaries in Canada, France, Germany, Italy, Spain, Vietnam, Norway, Mexico, the Netherlands, and Poland. The group parent is SharkNinja, Inc., a company listed on the New York Stock Exchange (“NYSE”).
SharkNinja’s mission is to positively impact people’s lives every day in every home in our global markets.
Tax Strategy
SharkNinja is committed to paying all taxes that are due, to comply with all applicable laws and to engage with all applicable tax authorities. Our appetite for tax risk is included within the Tax Risk Management and Governance Section of this document.
Tax incentives are sometimes implemented by governments and fiscal authorities in order to support investment, employment, and economic development. Where these exist, we seek to apply them prudently and in the manner intended.
Tax Arrangements
The objective of this Tax Strategy Document is to provide an overview of our approach to:
- Tax Risk Management and Governance
- Appetite for risk
- Tax Planning
- Working with Tax Authorities
Tax Risk Management and Governance
SharkNinja is committed to providing the resources and having the processes in place to identify and meet our local and global compliance filing requirements for taxes, U.S. SEC reporting obligations for taxes, and respond to and/or address any related audit issues arising from such tax filings. The mission to minimise tax risk requires partnering with our corporate and business leaders to continue to remain consistent with the needs and long-term interests of our various stakeholders.
As a publicly traded company listed in the U.S., we are subject to various corporate governance standards and internal controls and procedures requirements under applicable SEC rules, the Sarbanes-Oxley Act, and ASC 740-10. This framework assists SharkNinja in managing global tax risks.
SharkNinja’s Chief Financial Officer (“CFO”) provides oversight of SharkNinja’s tax strategy and managing tax risk. The day-to-day responsibility for the application of tax strategy and the management of our tax affairs is delegated to the Vice President (“VP”), Tax. The VP, Tax is supported by a team of qualified and experienced in-house tax and finance professionals. The team works with relevant business functions to ensure compliance with all relevant tax requirements, including in the UK. The CFO receives regular updates on tax developments and tax risk, including key tax information and issues arising within the business, or externally that could impact the business, for example upcoming legislative changes.
In order to manage overall tax risk, the VP, Tax and team employs a number of elements, including:
- Employment of sufficiently qualified and trained staff;
- Processes and procedures to ensure transactions are captured correctly and accurately in the financial system;
- Financial systems that are compliant with applicable tax requirements;
- Processes to ensure timely reporting in line with statutory deadlines;
- Monitoring changes in legislation and the effects these would have on the business tax strategy
- Consulting with external experts and advisors; and
- Being proactive, transparent and maintaining a good relationship with the relevant tax authorities
Appetite for risk
SharkNinja's tax and risk mitigation strategies are developed to maintain alignment with our overall business strategy. Key tax personnel are expected to review and analyse the required compliance and tax reporting matters of a transaction in conjunction with the overall business and commercial purpose.
We are subject to tax laws and regulations in various jurisdictions around the world, including the UK. As a result, we are exposed to increased risks inherent in conducting business globally. While it is not possible to remove tax risk completely, we aim to manage these risks in accordance with our tax risk and governance framework. To help manage transactional and reputational risk associated with tax, we employ suitably qualified and experienced tax and finance team members, who are responsible for maintaining knowledge of tax laws and regulations applicable to our business, as well as any changes in such laws and regulations or their interpretations and application. The team also engages specialist external tax advisors, to advise on areas of uncertainty and prepare and file tax returns. Oversight of advisors is provided by our global tax team – including UK tax specialists, under the guidance of the VP, Tax.
Tax Planning
When significant business transactions are considered, such as acquisitions of companies or expansion into new territories and markets, SharkNinja’s in-house tax team works with the business, and engages with external tax advisers, in order to appropriately identify and manage the tax risks arising from such transactions. Completion of the external tax adviser’s review is required prior to submitting any transaction for corporate approvals and entering into any transaction.
As a multinational company, our operations sometimes involve cross-border transactions. SharkNinja applies the “arm’s length” standard to all intercompany transactions, to comply with applicable local tax laws and regulations and give due consideration to internationally accepted methodologies and standards for intercompany transactions.
Working with Tax Authorities
SharkNinja are committed to:
- Being open, honest and transparent in our dealings with HMRC and other relevant tax authorities;
- Disclosing relevant information to enable tax authorities to carry out their review, and to respond to queries and information requests in a timely manner;
- Maintaining compliance with all relevant tax laws and legal tax disclosure requirements;
- Seeking to resolve issues with the relevant tax authorities in an open, collaborative, and professional manner and where disagreements arise, work with them to resolve issues by agreement where possible.
Approved by the Board on 2 July 2026.