This page includes the following policies: Fair Price Match Policy, UK Tax Strategy, and Recycling Your Electrical.
- To learn more about our Fair Price Match Policy, please click here.
- To learn more about our UK Tax Strategy, please click here.
- To learn more about Recycling Your Electrical, please click here.
Fair Price Match Policy
If you find the product on any approved retailer (Amazon, Argos, Curry’s, John Lewis, AO, Very and Littlewoods) site for less we will match the price.
- The Price Match is only applicable to the actual price displayed on any two of our competitor’s websites plus any delivery costs
- It must be an identical product.
- You can only price match within 30 days of purchase.
- The product must be in stock on our own site and the competitor site.
- The Price Match is only applicable to the actual price displayed on a competitor’s website plus any delivery costs.
- It does not include other offers they may have e.g. a 10% off discount code, voucher or ‘free sample’ offers.
- The Price Match Promise does not include auction and marketplace sites such as eBay or the Amazon Marketplace.
- The Price Match Promise does not include Supermarkets or Wholesale outlets
- The Price Match Policy has a fair usage policy and does not apply to orders over 3 products
- To take advantage of our price match policy email us at [email protected]
UK Tax Strategy
Introduction
In order to meet the requirements of Paragraph 16(2) Schedule 19 of the Finance Act 2016, this document sets out the tax strategy of the SharkNinja UK Group (“SharkNinja UK”) and was approved by the Board of Directors on 18 June 2026. SharkNinja UK comprises SharkNinja Europe Ltd, SharkNinja Appliance UK Holdco Limited and SharkNinja UK EP Limited. SharkNinja UK is part of a multinational group of companies. The UK tax strategy is aligned with the risk management processes of the wider group. This tax strategy applies to all UK taxes applicable to the SharkNinja Group for the 31 December 2025 financial year and will be reviewed and updated annually in accordance with UK legislation and any significant changes.
SharkNinja focuses on home environment appliances and kitchen appliances which are sold in North America, Europe and various other countries throughout the world. The Shark and Ninja brands maintain a leading market share in a number of product categories and in a number of countries through an intense focus on quality, reliability, consumer satisfaction and accessible innovation to consumers. SharkNinja Europe Ltd, as the UK group’s principal trading entity, operates in the UK and Europe with overseas subsidiaries in Canada, France, Germany, Italy, Spain, Vietnam, Norway, Mexico, the Netherlands and Poland. The ultimate controlling party is SharkNinja Inc, a company listed on the New York Stock Exchange.
SharkNinja believes that our responsibility and ability to improve people’s lives extend beyond the products, to positively contribute to the greater good for all stakeholders. Our corporate governance and compliance framework ensure we uphold the highest ethical standards globally - these core principles also underpin our approach to all tax and tax-related matters.
Tax Strategy
SharkNinja is committed to paying all taxes that are due, to comply with all applicable laws and to engage with all applicable tax authorities. Our appetite for tax risk is included within the Tax Risk Management and Governance Section of this document.
Tax incentives are sometimes implemented by governments and fiscal authorities in order to support investment, employment and economic development. Where these exist, we seek to apply them prudently and in the manner intended.
Tax Arrangements
The objective of this Tax Strategy Document is to provide an overview of our approach to:
- Tax Risk Management and Governance
- Appetite for risk
- Tax Planning
- Working with Tax Authorities
Tax Risk Management and Governance
SharkNinja is committed to providing the resources and having the processes in place to identify and meet our local and global compliance filing requirements, U.S. SEC reporting for taxes, and respond to and or address any related audit issues arising from such filings. The mission to minimize tax risk requires partnering with our corporate and business leaders to continue to remain consistent with the needs and long-term interests of our various stakeholders.
As a publicly traded company, we have a strong governance structure and internal control framework (in compliance with Sarbanes-Oxley and ASC 740-10) to responsibly manage global tax risks.
The Group Chief Financial Officer (CFO) takes ultimate responsibility for setting our tax strategy and managing tax risk. The day-to-day responsibility for the application of tax strategy and the management of our tax affairs is delegated to the Vice President (VP), Tax. The VP, Tax is supported by a team of qualified and experienced in-house tax and finance professionals. The team works with relevant business functions to ensure compliance with all relevant tax requirements, including in the UK. The SharkNinja UK Board is updated on tax developments and tax risk on an as needed basis, including key tax information and issues arising within the business, or externally that could impact the business, for example upcoming legislative changes.
The overall tax risk is managed by:
- Employment of sufficiently qualified and trained staff
- Processes and procedures to ensure transactions are captured correctly and accurately in the financial system
- Financial systems that are compliant with local tax requirements
- Processes to ensure timely reporting in line with statutory deadlines
- Monitoring changes in legislation and the effects these would have on the business tax strategy
- Consulting with external experts and advisors
- Being proactive, transparent and maintaining a good relationship with the tax authorities
Tax Risks
SharkNinja's tax and risk mitigation strategies are aligned with our business strategy and our ethical standards. We comply with all tax laws and regulations in all jurisdictions in which we operate, including the UK. Global operations in a growth environment carry inherent risks. While it is not possible to remove tax risk completely, we aim to manage these risks to an appropriate level by delivery of our tax risk and governance framework. We ensure that we understand the tax rules that apply to our business today as well as plan for how the development of our business and changes in tax laws impact our liabilities in the future. We also manage transactional and reputational risk associated with tax by employing suitably qualified and experienced tax and finance team members, and engaging specialist external tax advisors, to advise on areas of uncertainty and prepare and file tax returns.
Oversight of advisors is provided by our global tax team – including UK tax specialists, under the guidance of the VP, Tax.
Appetite for risk
SharkNinja’s tax risk appetite is aligned to our ethical and governance framework, and we adhere to all legal and regulatory requirements. Understanding the business operations is the key objective in order to manage tax risk. This allows key tax personnel to review and analyse the required compliance and tax reporting matters as all tax transactions are considered together with the business and commercial purpose of the transaction.
Tax Planning
When significant business transactions occur, such as acquisitions of companies or expansion into new territories and markets, SharkNinja UK’s in-house tax team works with the business, and engages with external tax advisers, in order to appropriately identify and manage the tax risks arising from such transactions. Completion of the external tax adviser’s review is required prior to the board approval before the transaction can be implemented.
As a multinational company, our tax affairs sometimes involve transactions over more than one country. For example, we need to ensure that the funding needs of the countries in which we operate are met. SharkNinja applies the “arm’s length” standard to all intercompany transactions, to comply with applicable local tax laws and regulations and give due consideration to internationally accepted methodologies and standards for intercompany transactions.
Working with HMRC and other relevant Tax Authorities
SharkNinja are committed to:
- Being open, honest and transparent in our dealings with HMRC and other relevant tax authorities.
- Disclosing relevant information to enable tax authorities to carry out their review, and to respond to queries and information requests in a timely manner.
- Ensuring compliance with all relevant tax laws and legal disclosure requirements
- Seeking to resolve issues with tax authorities in an open, collaborative and professional manner and where disagreements arise, work with them to resolve issues by agreement where possible.
Approved by the Board on 18 June 2026